Check Out the Competitionįor each keyword, you checked out the top three books that came up when you searched for those words on Amazon. Keep in mind that those that have very good ranking may also have a lot of competition, so they may not be the best keywords for you. Cross out those keywords that don’t have a good enough ranking. Write down the rank for those three books for each of your keywords. The books you see should be at least within the 100,000 rank, but better than 5,000 is desirable. What is their Amazon Best Seller Rank? That can be a good indication of how many sales the ebook is making. In incognito mode again, search for your keywords on Amazon, and check out the top three books that result from each of your searches (below the sponsored results). Cross out those keywords that don’t get as many clicks as the others or that are extremely competitive. You want your keywords to be ones that people search for a lot but that aren’t overused by others. Both sites will let you know how often people search for that keyword or phrase and how competitive it is.
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Then go to Google’s AdWords Keyword Tool (free) or KWFinder (gives you a few free searches a day) and try out your keywords. Write down all the keywords and long-tail keywords (these are keywords that are several words long, forming a phrase) you’ve found. The keywords below will give you ideas-by using them, you can also get your book into several of your genre’s subcategories, which will increase your reach. You can also go to Amazon’s “ Selecting Browse Categories” article, scroll down to the topic titled “Categories with keyword requirements,” click on your marketplace, and then click your book’s genre. Keep in mind that specific keywords are better, since you can reach your target audience and have less competition for that keyword. You can use this same method in the Google search bar. These suggestions are things that people have actually searched for. Start slowly typing in words that relate to your book and see what auto suggestions Amazon gives you. Open incognito mode in Chrome (right click on Chrome and click “New Incognito Window”), go to, and choose Kindle Store in the dropdown to the left of the search bar. We’ll look at each of these requirements. You want keywords that people will search for, that will sell, and that not a lot of your competition are using, so that you can rank in those keywords. In this post we’ll outline how you can find and use great keywords. Connecting the RIGHT readers with the RIGHT booksĬhoosing the right Amazon Kindle keywords can help your ebook be discovered by readers, leading to more sales.
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